Our roadshow goes global to celebrate fifty groundbreaking years

This year sees the CORDURA® brand celebrating half a century of success – and with no half measures. The big news is we’re taking the message on the road with our “50 for 50” global tour, to meet with old friends and make new ones.

Launched at the 2017 Winter Outdoor Retailer event, this worldwide travelling show brings together the whole incredible CORDURA® brand story. Five non-stop decades of groundbreaking durable innovation. New ideas, new technologies, new ways to meet every challenge of our fast moving performance driven markets.

All these continuous advancements have helped shape the world of military, workwear, lifestyle, and outdoor products – and the march goes on as we launch a great new array of fiber and fabric innovations. Including many exciting end-use applications, plus on-trend collaborations to generate fresh business opportunities.

So it’s going to be a big year, and you’re definitely a big part of it. Right from the start in 1967 the CORDURA® brand has worked hand-in-hand with its mill and supply chain partners to break molds and push durable boundaries. Together with people like you, we’ve blazed new trails in every direction to create the next generations of durable fabric solutions.

Come and meet us when we’re in your part of the world or connect with us online – we want to listen to what you have to say, and hear the part you’ve played in the story. Here’s our itinerary:

Winter Outdoor Retailer 2017 in Salt Lake City, SHOT Show in Las Vegas, Munich Fabric Start Blue Zone, ISPO Munich in Germany, IDEX in Abu Dhabi,  Kingpins Amsterdam, Struktur Event Portland, USA, Techtextil in Frankfurt, Germany, and many more stops along the way. Follow the excitement for yourself on social media with the hashtag #CORDURA50.

Meanwhile, here’s just a glimpse at some of our exciting new innovations and collaborations to help kick off our 50th anniversary celebration...

New technology, for new tenacity

The toughest of the tough, our legacy T420 nylon 6,6 staple fiber has now been taken to the next level of tenacity. The new state-of-the-art, patent-pending INVISTA T420HT fiber is the highest tenacity nylon 6,6 staple fiber INVISTA has ever produced. This military-grade fiber technology is super strong and exceptionally durable, helping to engineer a new dimension of lightweight comfort and protective fabrics for extreme environments. Already adopted for use in combat uniforms by a major international military, multiple wear trials with fabrics made with INVISTA T420HT are underway. Dickies® is the first commercial customer to use fabrics made with this new innovation and will launch its ‘Dickies PRO™ with CORDURA® military-grade fiber technology workwear collection’ later this year.

Shaping a new combination of comfort and durability

New fabric technologies are driving the soft-comfort performance materials of the future – including our carefully crafted blends of natural fiber and nylon 6,6 in fabrics such as CORDURA® Denims and CORDURA® Combat Wool™.

Blends of cotton, TENCEL® and wool with CORDURA® Denim technology create durable, long-lasting and cross-functional fabrics with next generation technical benefits such as moisture management, thermal regulation, and other advanced performance features.

We’re also ushering in the new technical denims of tomorrow – through collaborations with Cone Denim on a ’first of its kind’ CORDURA® Selvage Denim, and with Artistic Milliners on new CORDURA® COMBAT Wool™ and TENCEL® blended Denims.

Reflecting the past, reinventing the future

In the early 1990s, INVISTA’s CORDURA® brand and Woolrich - America’s Original Outdoor Clothing Company® - collaborated to create Wool-Dura™. This was a specialty blend of iconic Woolrich wool and nylon 6,6 CORDURA® fabric used in hunting apparel.

Now, the two are back together for the 50th anniversary of the CORDURA® brand with a newly reimagined Wool-Dura™ fabric collection that takes inspiration from its hunting-centric predecessor while adding a modern, cross-functional twist for today’s urban consumer. Spun and woven in Woolrich’s 187 year old mill, the Wool-Dura™ fabric collection mixes the legendary durability of CORDURA® fiber with the natural Woolrich wool qualities of warmth, comfort and softness to create a new contemporary classic. It’s a special collaboration that’s produced very special results.

50th Anniversary Capsule Collections

The new CORDURA® + Struktur Studio + Artistic Milliners ‘X Venture Collexion’ is inspired by icons of the 1960s – like pilots, astronauts, superheroes – and has a modern spin and space age flair.

This unique collaboration features state-of-the art CORDURA® Denim technologies engineered by Artistic Milliners, Pakistan. The outcome? A stunning retro-futuristic range of garments made with CORDURA® Combat Wool™ Denim and CORDURA® Denim TENCEL® blends, featuring specialist Schoeller® coating technologies.

See you soon!

When the CORDURA® “50 for 50” global roadshow hits town we hope to see you there. We’ll be the ones with lots of birthday cake.  Make sure you enjoy a slice with us and come ready to share your durable CORDURA® memories.

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