What a terrific team line up! Dickies®, the world’s leading performance workwear brand - and INVISTA’s CORDURA® brand, a leader in durable fabrics. Together, we’re changing the workwear game-plan. Introducing the new concept Dickies Pro™ with CORDURA® military-grade fiber technology workwear collection.
Crafted specifically for skilled tradesman working in severe weather conditions, this new range made with a next generation CORDURA® NYCO fabric is lightweight, durable and six times more abrasion resistant*.
The CORDURA® military-grade component is INVISTA’s patent-pending T420HT fiber which powers the cotton-rich CORDURA® NYCO (nylon/cotton) ripstop fabric used in this range.
Check out these coordinating garments in the new workwear collection:
- Field Coat. Multiple tech-friendly pockets. Insulated quilted Thinsulate™ DWR (durable water repellent) layer for lightweight warmth – and helps to lock out the most bitter wind and rain.
- Bomber Jacket. Military-inspired interior camouflage print, removable insulated hood, headphone stabilizer bungee, adjustable tab cuffs, and reflective accents for greater visibility and safety.
- Ripstop Pant. Designed to withstand gale-force winds, with reinforced stress points for added durability. Stretch CORDURA® NYCO fabric option is used here for exceptional mobility, and the design features double knees to accommodate kneepads.
Dickies® and the CORDURA® brand have long been synonymous offering durability, functionality and performance. In fact, taken together we have a combined 145 years of innovation. So from long experience, we know we have something special.
Here’s a quote from Brian Sheedy, SVP Merchandising & Design, Williamson-Dickie Mfg. Co:
“We know that our extreme weather workers can face some of the harshest challenges on the jobsite, from severe cold to high winds, to rain – often at all three at high elevations. We designed this collection with CORDURA® fiber technology in order to redefine the ultimate extreme-weather workwear to meet the reality of our workers’ environmental demands.”
This depth of market knowledge is also reflected in the comments of Cindy McNaull, global brand and marketing director for CORDURA® brand:
“The heritage of the CORDURA® brand dates back half a century when we first began developing fibers and fabrics for the military. These battle-proven technologies have since evolved to bring military-grade durability, abrasion resistance and strength to other rough and rugged industries like workwear. We are excited to collaborate with Dickies® as it debuts the first workwear collection with our latest generation nylon 6,6 CORDURA® T420HT fiber technology.”
* Based on 2016 Dickies testing with a comparable 8 oz. 59% cotton/39% polyester/2% Spandex blend.
About the world-renowned Dickies® Brand . . .
Dickies® is the world’s leading performance workwear brand. It has provided workers with durable, functional and comfortable workwear since 1922 – and pioneered such iconic styles as the 874® work pant. As the flagship brand of Williamson-Dickie Mfg. Co., the Dickies® brand portfolio continues to evolve and today includes modern apparel, footwear and accessories for men, women and kids. The brand’s range of products is available in more than 100 countries. For more information, visit www.dickies.com or follow the brand on Facebook, Instagram and Twitter.
. . . and Williamson-Dickie Mfg. Co.
Williamson-Dickie Mfg. Co. is the world’s leading provider of professional grade performance workwear - designing, manufacturing and delivering innovative work apparel for generations. Based in Fort Worth, Texas, the company’s collection of brands offers superior quality products at an unmatched value. This extends across complete ranges of apparel, footwear and accessories in more than 100 countries, spanning six continents. Williamson-Dickie employs over 7,000 individuals worldwide and its products are sold through a network of owned retail stores, franchisees, volume retailers, department stores and independent stores. They’re also available online under the following brands: Dickies®, Workrite®, Kodiak®, Terra®, Walls®, Big Smith®, 10X®, Liberty® and Duxbak® . For more information, visit www.williamsondickie.com.
Find out more here
The new Dickies Pro™ Collection previewed at the Outdoor Retailer Winter Show in Salt Lake City this January and will be available for purchase in Fall 2017 on www.Dickies.com.
For more information on CORDURA® NYCO fabrics and INVISTA T420HT fiber technology, visit www.CORDURA.com.