Collaboration with Cone Denim brings a modern twist to a selvage classic

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Our 50th anniversary is the perfect time to look back at great ideas from the past and bring them bang up to date. And we’ve done just that in our collaboration with Cone Denim – a global leader in denim authenticity and innovation. Working together , we’ve come up with a ‘first of its kind’ CORDURA® branded vintage-inspired selvage denim.

The new CORDURA® Selvage Denim is produced in Cone Denim’s legendary White Oak facility, which just happens to be the oldest operating denim mill in the USA. Adding to its fascinating heritage is that it is the only US mill producing narrow selvage denim on American Draper X3 fly shuttle looms that date back to the 1940s.

CORDURA® Selvage Denim brings together the best of Cone Denim’s experience, drawing inspiration from their 110 year history and 50 durable years of CORDURA® brand heritage. It’s a classic example of our 50th anniversary theme of ‘heritage meets innovation’, as the collaboration reimagines the past to reinvent the future.

Here’s how that’s summed up by Cindy McNaull, global CORDURA® brand and marketing director:

“As we celebrate a 50-year milestone, we’re also constantly looking forward to what the future will bring in terms of durable innovation. Both the CORDURA® brand and Cone Denim have a rich history involving textile production and denim fabrics, and combining our extensive experience to create the first-ever selvage denim incorporating CORDURA® Denim technology is a great way to honor our mutual heritage and usher in new performance denims of the future.”

This signature ’made-in-the-USA’ fabric has been created through a collaborative development process between the CORDURA® brand and Cone Denim’s ‘Cone® 3D’ (Denim, Design, and Development) R&D team.

In this scientific yet creative environment, we‘ve been able to take joint product innovation to the next level – not only for this initial signature launch, but future developments coming down the pipeline.

This thinking is underlined by Kara Nicholas, vice president of product design + marketing at Cone Denim:

“Innovation is in our DNA, but heritage is also a key inspiration in our fabrics – so working with a brand like CORDURA® that shares the same values is a great fit for us. Incorporating high performance CORDURA® fiber in such an iconic classic design was key in bringing a new generation of selvage denim to life.”

Cone Denim, the history-makers

Cone Denim has been a leading supplier of denim fabrics to top apparel brands since 1891 and is synonymous with authenticity and innovation. Solidly grounded in American heritage, the company was formed out of the entrepreneurial spirit of brothers Moses and Cesar Cone. Today, that same spirit, expertise and advanced capability continue to service and inspire the global market. Cone Denim operates as part of International Textile Group, Inc. (ITG) with manufacturing facilities in the USA, China, and Mexico. These include the flagship White Oak® mill with its unique blend of modern equipment and technology alongside vintage looms from mid-century denim making.

Like to know more?

CORDURA® Selvage Denim debuted at January’s Winter Outdoor Retailer Show and is the first of many projects expected from this legacy-in-the-making collaboration with Cone Denim. To learn more  http://www.cordura.com/en/fashionxfunction/cordura_cone_denim_collaboration.html



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