We first worked with outdoor specialist BLACKYAK back in 2016 for the global launch of their clothing range – designed by mountaineers for mountaineers. Now we’re climbing to new heights together with the exciting new expanded collection aimed at the European market.
Inspired by the yak’s resilience, BLACKYAK clothing is crafted to withstand even the harshest alpine conditions. Prototypes are exposed to extreme situations by the BLACKYAK athletes and alpinists during training and on expeditions. And just look at what that involves. Week-long treks, waiting at base camp, the ascent of 8,000-metre-high peaks, climbing ice walls. In these life or death scenarios, people and materials have to work together optimally. This requirement is what sets the foundation for our on-going collaboration.
It’s also why the 2017 collection features insulation and mid-weight layers designed with CORDURA® fabric for enhanced durability and soft comfort. With pants, shorts, shirts and jackets, all engineered for survival on the most exposed summits. And it’s proving to be a winning formula, as explained by Max Nortz, managing director at BLACKYAK:
“At BLACKYAK, quality is key to the success of our products – and that means sourcing performance fabrics that we know can stand up to the test. Our 2016 collection with CORDURA® fabric was honored at the ISPO awards with eleven wins, so working together again for the 2017 collection was top of mind.”
In the 50th anniversary year of CORDURA®, we’re proud to work alongside innovative companies who see the future the way we do. We love sharing ideas and looking at new ways to come up with better answers. This is spelled out by Cindy McNaull, global CORDURA® brand and marketing director:
“When two companies with such similar brand promises align, it’s amazing the magic that happens.BLACKYAK’s approach to product design and dedication to quality is uncompromising. Their decision to use CORDURA® fabric continues to be an exciting opportunity to take our fabrics to new heights literally and figuratively.”
The background on BLACKYAK
BLACKYAK was founded in 1973 in Seoul (Korea), and is a leading outdoor brand. The company offers quality products that have proven themselves in even the toughest expedition environments - using the very latest technology and an individual design language. BLACKYAK expanded into the European market in 2016.
Where to see the winning ideas
ISPO 2016 winners and garments from the fall/winter 2017 line made their debut at the Outdoor Retailer event in January – and the official European launch for the latest collection was at ISPO Munich in February.
If you missed these, find out more at www.cordura.com.