ATTITUDE SUPPLY’S NEW ADT 1 BACKPACK. AN OBJECT LESSON IN DURABILITY.



You have to admire the durability of the people at Attitude Supply. They came up with a great concept – and very adventurously set out to fund it with Kickstarter. But they didn’t quite achieve the ‘lift off' they were hoping for to meet their planned launch date. Did they give up? No way! In fact they’re now more determined than ever to get it off the ground. Because the online bid brought in masses of positive feedback. All of which they’ve channelled into making modifications to their original design. Now, they’re relaunching.  And this time, they reckon they’ve perfected what they’re calling “the world’s most resilient and adaptive backpack.” Well, who knows? But it’s made in CORDURA® fabric, and that’s a pretty good start.

Minimalist aesthetics, with maximum versatility

Designed and made in Milan, the ATD 1 is a backpack with distinct Italian style, combining flexible volume and multiple access points with minimalist aesthetics. It’s been created by Michele Fasano who says: “Packing smarter is achievable through the ADT 1’s well thought out pocketing, multiple access points and spacious main compartment. Gear shouldn’t slow us down – with its flexible volume and versatile look this is the ultimate travel and everyday carry companion.”

Well, weigh up the features and you can see how this works. The roll top construction ensures expandability, while ensuring protection from the weather. And, very cleverly, the internal stretch pockets keep your books and 15” laptop safely suspended from the bottom of the pack. The front compartment?  Max volume, with great features like a key leash, pen slots and two pockets that work both vertically and horizontally, allowing easy on-body access. Yet there’s no direct access to the main compartment from the front or sides – giving you peace of mind in crowded areas.

We could go on . . .  and on and on. But let’s wrap up by just pointing out the removable Armordon frame sheet for lightweight load support, removable hip belt and ambidextrous easy one-hand-operation sternum strap.

Durably determined to go anywhere

Behind all that brilliant Italian styling, this is a backpack that’s all about durability. Sticking with you every step and stage of the journey. Helping protect your precious belongings from whatever shocks or weather you meet along the way. That’s because Attitude Supply made the wise decision to ruggedly construct it in 500D, PU coated CORDURA® fabric with DWR (Standing for Durable Water Repellency, just in case you were wondering.)

That’s a fabric that offers exceptional resistance to tearing and abrasion. And it’s lightweight, with an excellent strength-to-weight ratio – offering proven long lasting performance. So it ticks all the boxes for durability, and can easily handle being dropped, dragged, scraped and scuffed. Taking all the punishment, and coming back looking good to go through it all again.

We wish Attitude Supply enduring success in the future

We love the new ADT 1 backpack with its oh-so-distinctive minimalist aesthetic – and the fact that it’s expertly crafted by one of Italy’s oldest sporting goods and military packs manufacturers. And like we said earlier, you have to give the team behind it a lot of respect for their determination to bring their stunning new concept to market. We wish them every possible success with this launch – which brings a whole new expression of what it means to Live Durable™.



Contact us to find out more

Want to know more about our fabric technologies get in contact

Contact Us