As we celebrate the 50th Anniversary of the CORDURA® brand, we look back at how far we’ve come. At all the amazing products we’ve been fortunate enough to be a part of. It’s been an incredible adventure. Now who’s ready for another one?
For 50 years, we’ve made durable fabrics. Not just because we could, but because people out there needed something tough enough to endure the life they lived. It’s been quite a ride, but you better hold on. You won’t believe where we’re going next.
For 50 years, the CORDURA® brand has dedicated itself to creating fabrics that people could rely on. That could stand up to whatever got dished out, in the toughest environments on earth. We want to thank all of you who’ve been working right there with us. Now, what should we build next?
Still exploring. Still discovering new ways to make fabrics that are more durable, more breathable, more lightweight. You see, this adventure never ends. There’s always another mountain to climb. We’re glad we get to climb it with you.
In 2017, the CORDURA® brand is celebrating fifty unforgettable years. Five decades of non-stop progress that have seen us help shape the world of military gear, workwear, outdoor and lifestyle apparel. Fabric by fabric, setting new goals for textile performance. Bringing durability to life, literally. Whether in urban environments, or in some of the most extreme conditions the world has to offer.
It’s a long and fascinating history, defined by the opportunity to work with innovative and enduring brands and mills globally, as well as some of the most respected organizations in the world.
But it’s also something that would not have been possible without the commitment and inspiration of many people at a very personal level. People who’ve helped us sculpt and evolve our fabric technologies. People who’ve pushed the boundaries of textile solutions in product design and development. People whose experience, passion and drive have built the CORDURA® brand.
Maybe you’re one of them? In which case you’ll have your own tale to tell – and we’d love to hear it. More than that, we’d be honored to include it as part of our year-long celebration of our durable milestone. We’re turning the spotlight on people like you as our way of saying ‘thank you’ for the role you’ve played. So here are three ways you can tell your own story:
If you have something to say about your CORDURA® story, we want to hear it. Just jot down the details in your own words and get it to us. We’ll be in touch to talk with you further so we can see how to integrate your story into our 50th Anniversary celebration.
Our team will be at a wide range of global industry events throughout 2017. We’d love to meet you to hear your experiences and to capture your personal version of the CORDURA® story. Just email us below to set up an appointment.
Throughout the year we'll be highlighting stories on social and we want to share yours. Hashtag #CORDURA50 to be a part of our story.
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Share your CORDURA® story with us. Tag your posts #LiveDurable